New to Business? Get to Know These Terms

If you're new to the business world, it's important to familiarize yourself with some of the most commonly used terms. This will help you understand conversations, make decisions, and communicate effectively with other business owners and professionals. To get you started, the HEB Chamber of Commerce has compiled a list of essential business terms every entrepreneur should know.

Accounts Payable vs. Accounts Receivable

Accounts payable are the debts a company owes to its suppliers, while accounts receivable are the amounts customers owe the company. When a company pays its suppliers, it reduces its accounts payable balance. When a customer pays the company, it reduces its accounts receivable balance.

Balance Sheet

A balance sheet is a financial document that provides an overview of a company's assets, liabilities, and equity. The purpose of a balance sheet is to give stakeholders an idea of the company's financial health and whether or not it is a good investment. 


Benchmarking is the process of comparing a company's performance against that of its competitors. This can be done in terms of things like revenue growth, profitability, customer satisfaction, and employee satisfaction. Benchmarking helps businesses identify areas where they need to improve. 

Cash Flow

Cash flow is the movement of money into and out of a company. It is important to track cash flow because it can be an indicator of financial health. Positive cash flow means more money is coming in than going out, while negative cash flow means the opposite.

Data Analytics

Data analytics is the process of extracting insights from data. This can be done through things like statistical analysis, data mining, and predictive modeling. Data analytics can help businesses make better decisions by understanding past trends and anticipating future ones.

Key Performance Indicator (KPI)

A key performance indicator is a metric that is used to evaluate progress toward a specific goal. KPIs can be financial or non-financial in nature and are typically specific to an individual business or industry.

Limited Liability Company (LLC)

An LLC is a type of business entity that offers its owners limited liability protection. This means that if the LLC is sued or incurs debt, the owner's personal assets will not be at risk. LLCs in Texas are popular among small businesses because they are relatively easy to set up and maintain.

Marketing Channels

Marketing channels are the ways in which companies reach their target markets. Some common marketing channels include advertising, public relations, direct marketing, and social media marketing. Businesses must carefully select the channels that will work best for them based on factors like budget and target market demographics.

Profit Margin

Profit margin is a measure of how much profit a company generates per dollar of sales. It is calculated by dividing net income by total revenue. Profit margin can be used to compare different companies or industries and to assess a company's financial health over time.


SEO stands for search engine optimization. It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done through things like optimizing website content, structure, and on-page elements like titles, metatags, and anchor text. Good SEO can help drive more traffic to your website, which can lead to increased sales and revenue. However, it should be noted that SEO takes time to achieve results; there are no quick fixes

Learn and Apply for Growth

If you want to become an entrepreneur, it's important to understand basic business terminology. This will help you communicate effectively with potential partners, investors, and customers. It will also give you a better understanding of the business world and how it works so you can make important decisions about your business structure, marketing strategies, and finances. So don't hesitate to learn some key business terms today.


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