Description

You can increase sales by knowing how to attract the customers you want the most. This workshop

will show you:

- How to find your best customers who pay, stay, and refer others like themselves (and stop serving the customers who want everything but expect to pay nothing)

- A case study of American Express and how they have fewer customers than Visa/Mastercard, but their customers are worth 20X more

- How to structure your business in a way where you attract your best customers and repel the folks you really don’t want to work with

- How to stand out from the competition by creating an offer so good that customers would feel silly saying no to it.